An independent and trustworthy confidante of Rajan Shekhawat

M: +1.00/-0.00

Analyse the following caselet and answer the questions that follow:

Recently a private food testing agency reported the presence of a harmful chemical in Crunchy Chips, a product of a fast moving consumer goods giant. The report sparked a nationwide Outcry.

An independent and trustworthy confidante of Rajan Shekhawat, the CEO of the company, informed him that one of their main competitors had bribed the food testing agency to manipulate the report.

Which of the following actions will BEST help Crunchy Chips to bounce back?

[MBA XAT 2016]

A Proclaim over the media that their product is completely safe.

B Secretly hire a food testing agency to ascertain the quality of the competitor’s product.

C Hire another food testing agency to test and communicate the outcome to the consumers.

D File a defamation case against the competitor for their alleged involvement in the conspiracy

E File a defamation case against the food testing agency.