In the following passage, some words have been deleted. Read the passage carefully and select the most appropriate option to fill in each blank.

Psychologists discovered that there are two routes (1) ___________ achievement: conformity and originality. Conformity means following the crowd (2) __________ conventional paths and (3) ___________ the status quo. Originality is taking the road (4) __________ travelled, championing a set of novel ideas that go against the grain but (5) __________ making things better.

Select the most appropriate option to fill in blank number 1.