Mr. Sinha, a senior executive of LSP, observes that their bu

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Answer questions on the basis of information given in the following case.

Life saving Pharmaceuticals ( LSP) is India - based Pharmaceuticals Company. Their business mostly revolves around a couple of generic drugs and a few patented drugs. LSP operates in 30 odd countries and more than 50% of their sales volume is from outside India.

Mr. Sinha, a senior executive of LSP, observes that their business in India is not vibrant. LSP faces stiff competition from Indian and global players, except in rural areas. Interestingly, most of their sales in the rural area are from cough syrup, used as sedatives by teenagers. Mr. Sinha is planning the following actions to improve business in the long run.

I. Invest in development of new drugs.
II. Increase sales of cough syrup in the rural markets.
III. Try and cut costs.
IV. Recruit more medical representatives in the rural areas.

Which of the following sequences is best arranged in the descending order of appropriateness?

[MBA XAT 2015]

A I, III, II

B II, I, III

C II, III, I

D IV, II, III

E IV, III, I