One of the scientists working in the R & D laboratory of a major pharmaceutical company discovers that one of the company’s bestselling veterinary drugs. B has the potential to cure a currently incurable liver disease that in prevalent in tribal areas. However, developing a variant of the drug suitable for human beings entailed a lot of research and development having a huge expenditure to the extent of Rs. 50 crores. It was unlikely that the company would recover the costs as the disease was rampant only in poverty-.stricken area having very little market otherwise.

If you were the CEO, then

(a)Identify the various actions that you could take;

(b)Evaluate the pros and cons of each or your actions.